{"id":12513630,"date":"2023-07-28T00:38:50","date_gmt":"2023-07-28T00:38:50","guid":{"rendered":"https:\/\/yp.vn\/?p=12513630"},"modified":"2023-07-26T14:37:49","modified_gmt":"2023-07-26T07:37:49","slug":"chien-luoc-canh-tranh-nao-trong-boi-canh-thi-truong-may-mac-phu-lieu-cau-thieu-va-nhieu-bien-dong","status":"publish","type":"post","link":"https:\/\/yp.vn\/chien-luoc-canh-tranh-nao-trong-boi-canh-thi-truong-may-mac-phu-lieu-cau-thieu-va-nhieu-bien-dong\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh n\u00e0o trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng may m\u1eb7c ph\u1ee5 li\u1ec7u c\u1ea7u thi\u1ebfu v\u00e0 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng?"},"content":{"rendered":"

N\u0103m 2022, doanh thu b\u00e1n l\u1ebb h\u00e0ng may m\u1eb7c<\/a> Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng tr\u1edf l\u1ea1i sau d\u1ecbch n\u0103m 2021, v\u1edbi t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb 11 th\u00e1ng 2022 t\u0103ng tr\u01b0\u1edfng g\u1ea7n 22% so v\u1edbi c\u00f9ng k\u1ef3 2021, tuy c\u00f3 t\u00ecnh tr\u1ea1ng l\u1ea1m ph\u00e1t cao. Theo \u01b0\u1edbc t\u00ednh, gi\u00e1 c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng may m\u1eb7c<\/a> b\u00e1n l\u1ebb t\u0103ng t\u1eeb m\u1ee9c 5-10% t\u00f9y m\u1eb7t h\u00e0ng, do gi\u00e1 NPL \u0111\u1ea7u v\u00e0o t\u0103ng 10-15%. L\u1ea1m ph\u00e1t cao khi\u1ebfn c\u01a1 c\u1ea5u c\u00e1c m\u1eb7t h\u00e0ng c\u0169ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp trung v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 trung b\u00ecnh th\u1ea5p t\u1edbi trung b\u00ecnh kh\u00e1, c\u00f2n c\u00e1c m\u1eb7t h\u00e0ng xa x\u1ec9, cao c\u1ea5p \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n do vi\u1ec7c c\u1eaft gi\u1ea3m chi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c h\u1ed9 gia \u0111\u00ecnh.<\/em><\/strong><\/p>\n

Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, t\u00ednh t\u1ed5ng 11 th\u00e1ng n\u0103m 2022, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng \u01b0\u1edbc \u0111\u1ea1t 5180 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 20,5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc (c\u00f9ng k\u1ef3 n\u0103m 2021 gi\u1ea3m 5%), n\u1ebfu lo\u1ea1i tr\u1eeb y\u1ebfu t\u1ed1 gi\u00e1 t\u0103ng 16,9% (c\u00f9ng k\u1ef3 n\u0103m 2021 gi\u1ea3m 6,8%). Trong \u0111\u00f3, m\u1ee9c t\u0103ng ch\u1ee7 y\u1ebfu \u1edf nh\u00f3m h\u00e0ng l\u01b0\u01a1ng th\u1ef1c, th\u1ef1c ph\u1ea9m, h\u00e0ng may m\u1eb7c<\/strong><\/a>, ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i (t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1). T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea nh\u1eadn \u0111\u1ecbnh, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng 11 th\u00e1ng n\u0103m 2022 t\u0103ng 14,9% so v\u1edbi 11 th\u00e1ng n\u0103m 2019 \u2013 n\u0103m tr\u01b0\u1edbc khi x\u1ea3y ra d\u1ecbch Covid-19. M\u1eb7c d\u00f9 v\u1eady, quy m\u00f4 t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng 11 th\u00e1ng n\u0103m 2022 ch\u1ec9 \u0111\u1ea1t 82,5% quy m\u00f4 c\u1ee7a ch\u1ec9 ti\u00eau n\u00e0y n\u1ebfu \u01b0\u1edbc t\u00ednh trong \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng kh\u00f4ng x\u1ea3y ra d\u1ecbch Covid-19 t\u1eeb n\u0103m 2020 \u0111\u1ebfn nay.<\/p>\n

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T\u00ednh t\u1eeb th\u00e1ng 4\/2022 \u0111\u1ebfn nay, ng\u00e0nh b\u00e1n l\u1ebb \u0111\u00e3 l\u1ea5y l\u1ea1i \u0111\u01b0\u1ee3c s\u1ee9c h\u1ed3i ph\u1ee5c sau \u0111\u1ea1i d\u1ecbch v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ee5c h\u1ed3i c\u00f9ng ch\u00ednh s\u00e1ch gi\u1ea3m thu\u1ebf gi\u00e1 tr\u1ecb gia t\u0103ng t\u1eeb m\u1ee9c 10% xu\u1ed1ng 8%.<\/p>\n

V\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i, sau khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 d\u1ea7n quen v\u1edbi vi\u1ec7c mua s\u1eafm h\u00e0ng online trong \u0111\u1ea1i d\u1ecbch th\u00ec gi\u1edd \u0111\u00e2y, th\u1eddi k\u1ef3 h\u1eadu Covid, nh\u1ea5t l\u00e0 t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u quay tr\u1edf l\u1ea1i c\u00e1c k\u00eanh mua s\u1eafm truy\u1ec1n th\u1ed1ng. Hi\u1ec7n t\u1ea1i m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111a k\u00eanh \u0111ang l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e3ng th\u1eddi trang b\u00e1n l\u1ebb theo \u0111u\u1ed5i. B\u00e1n l\u1ebb \u0111a k\u00eanh l\u00e0 c\u00e1ch th\u1ee9c k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online v\u00e0 offline th\u00e0nh m\u1ed9t chu\u1ed7i kh\u00e9p k\u00edn. Kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ebfn b\u1ea5t c\u1ee9 k\u00eanh b\u00e1n h\u00e0ng n\u00e0o c\u0169ng c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, quy\u1ec1n l\u1ee3i th\u00e0nh vi\u00ean, h\u00e0ng h\u00f3a \u0111\u1ebfn gi\u00e1 c\u1ea3. Theo kh\u1ea3o s\u00e1t c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u TMX, chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam xem nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.\u00a0C\u00f3 \u0111\u1ebfn 76% t\u1ea1i Vi\u1ec7t Nam (t\u1ec9 l\u1ec7 c\u1ee7a to\u00e0n khu v\u1ef1c ch\u00e2u \u00c1 l\u00e0 46%) xem vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong 3 \u0111\u1ebfn 5 n\u0103m t\u1edbi.<\/p>\n

V\u1edbi k\u00eanh mua s\u1eafm online, ngo\u00e0i n\u1ec1n t\u1ea3ng facebook, nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n l\u1ebb l\u1ea5n s\u00e2n sang Tiktok v\u00e0 \u0111\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn. Xu th\u1ebf ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c h\u00e3ng thi\u00ean v\u1ec1 thu\u00ea idol, ng\u01b0\u1eddi m\u1eabu KOL trong qu\u1ea3ng c\u00e1o nh\u00e3n h\u00e0ng ti\u1ebfp t\u1ee5c gia t\u0103ng. Theo Virac GSO, kh\u00e1ch h\u00e0ng \u0111\u1ed9 tu\u1ed5i tr\u1ebb 25-34 l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng t\u1eadp trung nhi\u1ec1u nh\u1ea5t v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang nhanh v\u00e0 mua s\u1eafm online so v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n

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H\u01b0\u1edbng t\u1edbi 2023, khi c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u201c\u00e8o u\u1ed9t\u201d c\u00f9ng ni\u1ec1m tin ti\u00eau d\u00f9ng gi\u1ea3m s\u00fat, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb h\u00e0ng may m\u1eb7c<\/strong><\/a> c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 nh\u1eb1m tr\u1ee5 v\u1eefng trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n, h\u1ea1n ch\u1ebf \u0111\u1ea7u t\u01b0, m\u1edf r\u1ed9ng. N\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ea3ng g\u00ec l\u00e0 ch\u1ee7 \u0111\u1ea1o, v\u00ed d\u1ee5 nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 chu\u1ea9n b\u1ecb c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, con ng\u01b0\u1eddi chu\u1ea9n b\u1ecb \u0111\u1ebfn khi th\u1ecb tr\u01b0\u1eddng n\u00f3ng l\u1ea1i. Th\u00eam v\u00e0o \u0111\u00f3, c\u1ea7n t\u00ecm ra cho m\u00ecnh m\u1ed9t m\u1ea3ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ph\u00f9 h\u1ee3p, nghi\u00ean c\u1ee9u l\u1ea1i h\u00e0nh vi mua h\u00e0ng v\u00e0 t\u1eadp trung gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh ho\u1eb7c theo h\u01b0\u1edbng c\u1ea1nh tranh v\u1ec1 gi\u00e1 ho\u1eb7c theo h\u01b0\u1edbng kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n

\u0110\u1ea7u ti\u00ean, vi\u1ec7c \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb h\u00e0ng th\u1eddi trang \u0111\u00e1p \u1ee9ng s\u00e1t h\u01a1n v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3, c\u1ea7n t\u1eadp trung nghi\u00ean c\u1ee9u k\u1ef9 v\u00e0o gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng: c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec, v\u1ea5n \u0111\u1ec1 b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch \u1edf \u0111\u00e2u, \u0111i\u1ec1u g\u00ec t\u1ea1o n\u00ean c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u g\u00ec kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng mua h\u00e0ng? Nh\u00ecn chung, m\u1ed7i doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 \u201cch\u00e2n dung\u201d c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c c\u00e1c gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ed7i m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd c\u1ea7n c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i kh\u00e1c nhau.<\/p>\n

Hi\u1ec7n t\u1ea1i \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb h\u00e0ng may m\u1eb7c<\/strong><\/a>, ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi c\u00f3 nhu c\u1ea7u s\u1ebd \u0111\u1ee9ng gi\u1eefa r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e0 cung c\u1ea5p. Khi \u0111\u00f3, quy\u1ebft \u0111\u1ecbnh mua \u0111a ph\u1ea7n d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc: kh\u00e1ch h\u00e0ng ch\u1ec9 mua khi gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n ph\u1ea3i b\u1ecf ra. C\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ec3 tr\u00e1nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh sao ch\u00e9p gi\u1ea3i ph\u00e1p, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra c\u00e1c gi\u00e1 tr\u1ecb gia t\u0103ng li\u00ean t\u1ee5c cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 sao cho gi\u1ea3i ph\u00e1p c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 bi\u1ebfn th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c \u0111\u00e1o, th\u00e0nh b\u1ea3n s\u1eafc doanh nghi\u1ec7p, bi\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n

C\u00f9ng v\u1edbi \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau l\u00e0 kh\u00e1c nhau. C\u00e2u chuy\u1ec7n v\u1ec1 qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n trung th\u1ef1c v\u00e0 s\u00e1t v\u1edbi gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00ec n\u1ebfu qu\u1ea3ng c\u00e1o 10 trong khi gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f3 1 th\u00ec s\u1ebd kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 v\u1ec1 l\u00e2u d\u00e0i kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. C\u1ea7n g\u1eafn s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u1ed1t nh\u1ea5t l\u00e0 g\u1eafn li\u1ec1n v\u1edbi s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty.<\/p>\n

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N\u0103m 2022, doanh thu b\u00e1n l\u1ebb h\u00e0ng may m\u1eb7c Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng tr\u1edf l\u1ea1i sau d\u1ecbch n\u0103m 2021, v\u1edbi t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb 11 th\u00e1ng 2022 t\u0103ng tr\u01b0\u1edfng g\u1ea7n 22% so v\u1edbi c\u00f9ng k\u1ef3 2021, tuy c\u00f3 t\u00ecnh tr\u1ea1ng l\u1ea1m ph\u00e1t cao. Theo \u01b0\u1edbc t\u00ednh, gi\u00e1 c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng may m\u1eb7c b\u00e1n l\u1ebb… Xem b\u00e0i vi\u1ebft<\/a><\/p>\n","protected":false},"author":8,"featured_media":12513631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[3572],"tags":[],"class_list":["post-12513630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-may-mac-phu-lieu"],"acf":[],"_links":{"self":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/posts\/12513630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/comments?post=12513630"}],"version-history":[{"count":0,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/posts\/12513630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/media\/12513631"}],"wp:attachment":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/media?parent=12513630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/categories?post=12513630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/tags?post=12513630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}