[vc_row widthopt=”” fixedbg=”” footerrow=””][vc_column][vc_column_text]<\/p>\n
N\u1ebfu tr\u01b0\u1edbc kia, kh\u00e1ch g\u1eedi ti\u1ebft ki\u1ec7m quan t\u00e2m nh\u1ea5t l\u00e0 l\u00e3i su\u1ea5t th\u00ec gi\u1edd \u0111\u00e2y, c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i<\/a> c\u00f2n c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c \u0111\u1ec3 thu h\u00fat ngu\u1ed3n ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00e2n.<\/strong><\/p><\/blockquote>\n
Trong th\u1eddi \u0111\u1ea1i omni-channel, nh\u1eefng d\u1ecbch v\u1ee5 th\u1ebb thanh to\u00e1n, vay t\u00edn d\u1ee5ng, g\u1eedi ti\u1ebft ki\u1ec7m\u2026 \u0111\u01b0\u1ee3c ch\u00e0o b\u00e1n t\u1eeb chi nh\u00e1nh, ph\u00f2ng giao d\u1ecbch t\u1edbi h\u00f2m th\u01b0 \u0111i\u1ec7n t\u1eed, website tin t\u1ee9c v\u00e0 Facebook Newsfeed c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Ngu\u1ed3n cung \u0111a d\u1ea1ng, l\u1ee3i \u00edch\u00a0h\u1ea5p d\u1eabn khi\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng\u00a0ng\u00e0y c\u00e0ng tr\u1edf n\u00ean thi\u1ebfu trung th\u00e0nh v\u1edbi ng\u00e2n h\u00e0ng. Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i c\u0169ng \u0111ang v\u1ea5p ph\u1ea3i\u00a0s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb n\u1ed9i b\u1ed9 ng\u00e0nh, t\u1eeb ng\u00e2n h\u00e0ng n\u01b0\u1edbc ngo\u00e0i v\u00e0 t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng t\u00e0i ch\u00ednh tr\u00ean mobile.<\/p>\n
Tr\u00ean\u00a0Social Media, ch\u1ec9 ri\u00eang Qu\u00fd 2 n\u0103m 2017 \u0111\u00e3 c\u00f3 g\u1ea7n 890,000 l\u01b0\u1ee3t th\u1ea3o lu\u1eadn v\u1ec1 ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i<\/a>. Trong\u00a0n\u1ed9i dung\u00a0th\u1ea3o lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ng\u00e2n h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u201c\u0111\u1eb7t l\u00ean b\u00e0n c\u00e2n\u201d \u0111\u1ec3\u00a0so s\u00e1nhv\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n
H\u01a1n 5,000 ng\u01b0\u1eddi d\u00f9ng t\u1ecf th\u00e1i \u0111\u1ed9\u00a0kh\u00f4ng h\u00e0i l\u00f2ng\u00a0v\u1edbi tr\u1ea3i nghi\u1ec7m t\u1ea1i ng\u00e2n h\u00e0ng. H\u01a1n 250 kh\u00e1ch h\u00e0ng l\u00e2u n\u0103m\u00a0s\u1eb5n s\u00e0ng tuy\u00ean b\u1ed1 t\u1eeb b\u1ecf ng\u00e2n h\u00e0ng\u00a0m\u00ecnh \u0111ang s\u1eed d\u1ee5ng sang th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u1eb7c thay th\u1ebf app ng\u00e2n h\u00e0ng b\u1eb1ng v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u \u0111\u00e3i v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n. C\u00e1c kh\u00e1ch h\u00e0ng ng\u00e0nh t\u00e0i ch\u00ednh \u2013 ng\u00e2n h\u00e0ng \u0111ang t\u1ecf ra thi\u1ebfu ki\u00ean nh\u1eabn v\u00e0 thi\u1ebfu trung th\u00e0nh v\u1edbi nh\u1eefng ng\u00e2n h\u00e0ng \u201cch\u1eadm thay \u0111\u1ed5i\u201d.<\/p>\n
C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng d\u00f9 \u1edf b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o, ch\u1ec9 c\u1ea7n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u0103ng l\u00ean 5% c\u0169ng l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 95% ( theo Havard Business Review). Nh\u01b0 v\u1eady l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i\u00a0y\u00eau th\u00edch v\u00e0 g\u1eafn b\u00f3\u00a0ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh c\u1ee7a ng\u00e2n h\u00e0ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i<\/a> t\u1ea1i Vi\u1ec7t Nam c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111\u1ec3\u00a0t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u1ea3 hai l\u0129nh v\u1ef1c:\u00a0tr\u1ea3i nghi\u1ec7m offline t\u1ea1i chi nh\u00e1nh, ph\u00f2ng giao d\u1ecbch<\/em>\u00a0v\u00e0\u00a0tr\u1ea3i nghi\u1ec7m online t\u1ea1i\u00a0website, fanpage, mobile app<\/em>.<\/p><\/blockquote>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row widthopt=”” fixedbg=”” footerrow=””][vc_column][vc_empty_space][vc_single_image image=”6244755″ img_size=”full” alignment=”center”][vc_empty_space][vc_column_text]*Th\u00f4ng tin trong b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c tr\u00edch t\u1eeb\u00a0B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i tr\u00ean Social media Q2 n\u0103m 2017<\/strong>\u00a0v\u00e0 tr\u00ecnh b\u00e0y trong h\u1ed9i th\u1ea3o \u201cDiscover Unseen Insights & Best Case Studies in Banking & Finance\u201d do YouNet Media v\u00e0 VISA \u0111\u1ed3ng t\u1ed5 ch\u1ee9c.\u00a0<\/em><\/p>\n
N\u1eafm b\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng y\u00eau th\u00edch, g\u1eafn b\u00f3 v\u1edbi ng\u00e2n h\u00e0ng<\/h2>\n
Tuy hi\u1ec7n nay m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u s\u1edf h\u1eefu t\u00e0i kho\u1ea3n t\u1ea1i nhi\u1ec1u ng\u00e2n h\u00e0ng kh\u00e1c nhau nh\u01b0ng \u0111a s\u1ed1 ch\u1ec9\u00a0l\u1ef1a ch\u1ecdn t\u1eeb m\u1ed9t \u0111\u1ebfn hai ng\u00e2n h\u00e0ng\u00a0cho c\u00e1c giao d\u1ecbch th\u01b0\u1eddng xuy\u00ean nh\u1ea5t nh\u01b0 thanh to\u00e1n n\u1ed9i \u0111\u1ecba, qu\u1eb9t th\u1ebb online, g\u1eedi ti\u1ec1n ti\u1ebft ki\u1ec7m. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn ng\u00e2n h\u00e0ng l\u00e0 h\u1ebft s\u1ee9c quan tr\u1ecdng, gi\u00fap cho th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a ng\u00e2n h\u00e0ng h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n
S\u1ed1 li\u1ec7u n\u0103m 2017 cho th\u1ea5y \u00edt ho\u1eb7c mi\u1ec5n ph\u00ed giao d\u1ecbch l\u00e0 l\u1ee3i th\u1ebf h\u00e0ng \u0111\u1ea7u khi kh\u00e1ch h\u00e0ng mu\u1ed1n m\u1edf th\u1ebb ho\u1eb7c ch\u1ecdn s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t ng\u00e2n h\u00e0ng m\u1edbi (815 th\u1ea3o lu\u1eadn). \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00fd gi\u1ea3i \u0111\u01b0\u1ee3c trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 online banking ph\u00e1t tri\u1ec3n l\u00e0m cho kh\u00e1ch h\u00e0ng giao d\u1ecbch th\u01b0\u1eddng xuy\u00ean h\u01a1n, khi\u1ebfn cho ch\u00eanh l\u1ec7ch m\u1ee9c ph\u00ed c\u1ee7a c\u00e1c ng\u00e2n h\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng.<\/p>\n
B\u00ean c\u1ea1nh m\u1ee9c ph\u00ed,\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0ng\u00e2n h\u00e0ng uy t\u00edn v\u00e0 th\u00f4ng d\u1ee5ng\u00a0(181 th\u1ea3o lu\u1eadn) v\u1eabn l\u00e0 \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng khi kh\u00e1ch h\u00e0ng mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t ng\u00e2n h\u00e0ng. Duy tr\u00ec m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u201cs\u1ea1ch\u201d v\u00e0 t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng gi\u00fap ng\u00e2n h\u00e0ng tr\u1edf n\u00ean \u201cph\u1ed5 bi\u1ebfn\u201d trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng, gia t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a ng\u00e2n h\u00e0ng.<\/p>\n
Ngo\u00e0i ra, m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng l\u00e0\u00a0h\u1ec7 th\u1ed1ng ATM hi\u1ec7n \u0111\u1ea1i\u00a0(19 th\u1ea3o lu\u1eadn). Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng b\u00e0y t\u1ecf \u00fd ki\u1ebfn t\u00edch c\u1ef1c v\u1edbi nh\u1eefng ng\u00e2n h\u00e0ng c\u00f3 nhi\u1ec1u c\u00e2y ATM t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh, \u00edt l\u1ed7i v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0\u00a0\u201cnh\u1ea3 ti\u1ec1n\u201d th\u00f4ng minh nhi\u1ec1u m\u1ec7nh gi\u00e1, r\u00fat ti\u1ec1n t\u1ea1i ATM kh\u00f4ng c\u1ea7n th\u1ebb<\/em>.<\/p>\n
Tuy c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i chi\u1ebfm 80% n\u1ed9i dung qu\u1ea3ng b\u00e1 tr\u00ean website, fanpage c\u1ee7a ng\u00e2n h\u00e0ng nh\u01b0ng\u00a0r\u1ea5t \u00edt kh\u00e1ch h\u00e0ng\u00a0c\u00f3 nhu c\u1ea7u l\u1ef1a ch\u1ecdn, g\u1eafn b\u00f3 ch\u1ec9 v\u00ec ng\u00e2n h\u00e0ng c\u00f3 nhi\u1ec1u khuy\u1ebfn m\u00e3i.<\/p>\n
Kh\u1eafc ph\u1ee5c nh\u1eefng \u201ch\u1ed1 \u0111en\u201d c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh ng\u00e2n h\u00e0ng<\/h2>\n
Ph\u1ea7n l\u1edbn nguy\u00ean nh\u00e2n kh\u00e1ch h\u00e0ng\u00a0quy\u1ebft \u0111\u1ecbnh r\u1eddi b\u1ecf ng\u00e2n h\u00e0ng\u00a0l\u00e0 do nh\u1eefng tr\u1ea3i nghi\u1ec7m x\u1ea5u v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb\u00a0c\u00e1c nh\u00e2n vi\u00ean t\u1ea1i qu\u1ea7y giao d\u1ecbch\u00a0(191 th\u1ea3o lu\u1eadn). Trong th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh gay g\u1eaft, nhi\u1ec1u ng\u00e2n h\u00e0ng l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e2n h\u00e0ng nh\u00e0 n\u01b0\u1edbc \u0111\u00e3 \u201cm\u1ea5t \u0111i\u1ec3m\u201d nghi\u00eam tr\u1ecdng v\u00ec th\u00e1i \u0111\u1ed9 nh\u00e2n vi\u00ean l\u1ea1nh l\u00f9ng, cau c\u00f3, th\u1eadm ch\u00ed ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m x\u1ea5u c\u1ee7a m\u00ecnh tr\u00ean Social Media, th\u1eadm ch\u00ed\u00a0k\u00eau g\u1ecdi t\u1ea9y chay ng\u00e2n h\u00e0ng\u00a0c\u00f3 nh\u00e2n vi\u00ean thi\u1ebfu t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng.[\/vc_column_text][\/vc_column][\/vc_row][vc_row widthopt=”” fixedbg=”” footerrow=””][vc_column][vc_empty_space][vc_single_image image=”6244756″ img_size=”full” alignment=”center”][vc_empty_space][vc_column_text]<\/p>\n
\n\nKhi b\u00e0n t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, online banking v\u00e0 mobile banking l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng l\u01b0u \u00fd. Hi\u1ec7n nay, ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng \u0111\u1eb7t\u00a0s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u, h\u01a1n c\u1ea3 vi\u1ec7c b\u1ea3o m\u1eadt t\u00e0i kho\u1ea3n (34 th\u1ea3o lu\u1eadn). Nhi\u1ec1u topic tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i chia s\u1ebb nguy\u00ean nh\u00e2n r\u1eddi b\u1ecf ng\u00e2n h\u00e0ng do t\u00e0i kho\u1ea3n online qu\u00e1 kh\u00f3 nh\u1edb, ho\u1eb7c app ng\u00e2n h\u00e0ng kh\u00f4ng ti\u1ec7n d\u1ee5ng, chuy\u1ec3n kho\u1ea3n kh\u00f3 kh\u0103n, nhi\u1ec1u l\u1ed7i.<\/p>\n
V\u1edbi s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c app t\u00e0i ch\u00ednh, v\u00ed \u0111i\u1ec7n t\u1eed nh\u01b0 Momo, Timo, VTC Pay,\u2026 c\u00e1c kh\u00e1ch h\u00e0ng ng\u00e0y nay \u0111\u00e3 quen d\u1ea7n v\u1edbi vi\u1ec7c chuy\u1ec3n kho\u1ea3n \u201cmi\u1ec5n ph\u00ed\u201d, t\u1ed1n \u00edt ph\u00ed ho\u1eb7c cashback (ho\u00e0n ti\u1ec1n chi\u1ebft kh\u1ea5u).\u00a0Nh\u1eefng ng\u00e2n h\u00e0ng thu ph\u00ed d\u1ecbch v\u1ee5 cao\u00a0\u0111ang \u00edt nhi\u1ec1u v\u1ea5p ph\u1ea3i s\u1ef1 ph\u1ea3n \u0111\u1ed1i, nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng r\u1eddi b\u1ecf t\u00e0i kho\u1ea3n l\u00e2u n\u0103m c\u1ee7a m\u00ecnh v\u00ec ng\u00e1n ng\u1ea9m v\u1edbi c\u00e1c kho\u1ea3n ph\u00ed 3 ng\u00e0n \u0111\u1ed3ng, 11 ng\u00e0n \u0111\u1ed3ng\u2026m\u1ed7i l\u1ea7n giao d\u1ecbch, trong khi m\u1ed9t s\u1ed1 ng\u00e2n h\u00e0ng, \u1ee9ng d\u1ee5ng ngo\u00e0i th\u1ecb tr\u01b0\u1eddng v\u1eabn cho ph\u00e9p mi\u1ec5n ph\u00ed giao d\u1ecbch.<\/p>\n
V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Social Media,\u00a0th\u00f4ng tin ti\u00eau c\u1ef1c, kh\u1ee7ng ho\u1ea3ng\u00a0ng\u00e0nh ng\u00e2n h\u00e0ng l\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. T\u1eeb nh\u1eefng ph\u00e0n n\u00e0n v\u1ec1 d\u1ecbch v\u1ee5, sai ph\u1ea1m c\u1ee7a nh\u00e2n vi\u00ean, l\u1ed7i b\u1ea3o m\u1eadt g\u00e2y m\u1ea5t ti\u1ec1n \u0111\u1ebfn th\u00f4ng tin v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb\u2026 \u0111\u1ec1u g\u00e2y ra t\u00e2m l\u00fd hoang mang cho ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i. N\u1ebfu c\u00e1c ng\u00e2n h\u00e0ng kh\u00f4ng k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng tin v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 ti\u00eau c\u1ef1c th\u00ec\u00a0kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m v\u00e0 kh\u00e1ch h\u00e0ng\u00a0doanh nghi\u1ec7p l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh ng\u00e0nh ng\u00e2n h\u00e0ng<\/h2>\n
Th\u00f4ng qua vi\u1ec7c l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i<\/a>, YouNet Media nh\u1eadn ra c\u00e1c kh\u00e1ch h\u00e0ng th\u1eddi nay \u0111ang x\u00e2y d\u1ef1ng h\u00ecnh m\u1eabu ng\u00e2n h\u00e0ng l\u00fd t\u01b0\u1edfng trong t\u00e2m tr\u00ed c\u1ee7a m\u00ecnh. \u0110a s\u1ed1 cho r\u1eb1ng ng\u00e2n h\u00e0ng hi\u1ec7n \u0111\u1ea1i c\u1ea7n chuy\u00ean nghi\u1ec7p, th\u00e2n thi\u1ec7n, \u00e1p d\u1ee5ng nhi\u1ec1u c\u00f4ng ngh\u1ec7 t\u00e2n ti\u1ebfn v\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n t\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i khi giao d\u1ecbch.<\/p>\n
Tr\u1ea3i nghi\u1ec7m l\u00fd t\u01b0\u1edfng t\u1ea1i ph\u00f2ng giao d\u1ecbch, chi nh\u00e1nh ng\u00e2n h\u00e0ng (Offline experiences)<\/em><\/strong><\/h3>\n
S\u1ef1 \u201cc\u1ea3m t\u00ecnh\u201d lu\u00f4n l\u00e0 l\u00fd do quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung c\u1ea3i thi\u1ec7n th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 th\u00e2n thi\u1ec7n v\u00e0 ni\u1ec1m n\u1edf. C\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng nh\u00e2n vi\u00ean lu\u00f4n gi\u00fap \u0111\u1ee1 v\u00e0 t\u01b0 v\u1ea5n t\u1eadn t\u00ecnh khi h\u1ecd c\u00f3 kh\u00f3 kh\u0103n, th\u1eafc m\u1eafc. Y\u1ebfu t\u1ed1 ngo\u1ea1i h\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng c\u0169ng l\u00e0 \u0111i\u1ec3m nh\u1ea5n \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ef1 chuy\u00ean nghi\u1ec7p, cao c\u1ea5p.<\/p>\n
M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong tr\u1ea3i nghi\u1ec7m t\u1ea1i chi nh\u00e1nh \u0111\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nhanh g\u1ecdn, \u0111\u01a1n gi\u1ea3n, kh\u00f4ng \u0111\u1ec3\u00a0kh\u00e1ch h\u00e0ng ch\u1edd qu\u00e1 l\u00e2u. Song song v\u1edbi vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c, vi\u1ec7c x\u00e2y d\u1ef1ng k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng online hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0m\u00a0gi\u1ea3m t\u1ea3i cho c\u00e1c trung t\u00e2m kh\u00e1ch h\u00e0ng. Nhi\u1ec1u ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, doanh nh\u00e2n c\u0169ng th\u1ed5 l\u1ed9 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng b\u1eb1ng kh\u00f4ng gian ri\u00eang t\u01b0\u00a0(VIP area) v\u00e0 c\u00f3 quy\u1ec1n \u01b0u ti\u00ean khi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn giao d\u1ecbch t\u1ea1i ng\u00e2n h\u00e0ng.<\/p>\n
M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 g\u00e2y b\u1ea5t ng\u1edd khi nghi\u00ean c\u1ee9u v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ea1i chi nh\u00e1nh, \u0111\u00f3 l\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean b\u1ea3o v\u1ec7, ng\u01b0\u1eddi l\u1ea5y s\u1ed1 phi\u1ebfu x\u1ebfp h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean ph\u1ea3n \u00e1nh. M\u1ed9t s\u1ed1 ng\u00e2n h\u00e0ng m\u1ea5t \u0111i\u1ec3m v\u00ec ph\u00e2n bi\u1ec7t \u01b0u ti\u00ean khi l\u1ea5y s\u1ed1, ho\u1eb7c nh\u00e2n vi\u00ean gi\u1eef c\u1eeda kh\u00f4ng h\u1ed7 tr\u1ee3 t\u1ed1t vi\u1ec7c l\u1ea5y s\u1ed1 phi\u1ebfu khi\u1ebfn h\u1ecd ch\u00e1n n\u1ea3n b\u1ecf v\u1ec1 v\u00ec kh\u00f4ng ch\u1edd \u0111\u01b0\u1ee3c \u0111\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n
Tr\u1ea3i nghi\u1ec7m l\u00fd t\u01b0\u1edfng t\u1ea1i website, mobile app c\u1ee7a ng\u00e2n h\u00e0ng (Online experiences)<\/em><\/strong><\/h3>\n
C\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n nay \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i khi s\u1eed d\u1ee5ng mobile banking c\u1ee7a ng\u00e2n h\u00e0ng. Trong qu\u00fd 2 n\u0103m 2017 c\u00f3 392 nh\u1eadn x\u00e9t ng\u01b0\u1eddi d\u00f9ng v\u1ec1\u00a0giao di\u1ec7n app\/website ng\u00e2n h\u00e0ng x\u1ea5u v\u00e0 l\u1ed7i th\u1eddi. 290 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c app ng\u00e2n h\u00e0ng h\u1ed7 tr\u1ee3 v\u00e0 kh\u00f4ng h\u1ed7 tr\u1ee3 b\u1ea3o m\u1eadt v\u00e2n tay. 139 ng\u01b0\u1eddi d\u00f9ng th\u1eeba nh\u1eadn \u0111ang s\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed thay v\u00ec app ng\u00e2n h\u00e0ng v\u00ec s\u1ef1\u00a0ti\u1ec7n l\u1ee3i khi chuy\u1ec3n kho\u1ea3n, \u0111a ch\u1ee9c n\u0103ng khi thanh to\u00e1n.<\/p>\n
\u0110\u1ec3 kh\u00e1ch h\u00e0ng giao d\u1ecbch online th\u01b0\u1eddng xuy\u00ean, c\u00e1c ng\u00e2n h\u00e0ng c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng giao di\u1ec7n website, mobile c\u1ee7a m\u00ecnh\u00a0\u0111\u1eb9p, ti\u1ec7n d\u1ee5ng v\u00e0 \u0111a ch\u1ee9c n\u0103ng h\u01a1n. Trong n\u0103m 2017, ng\u01b0\u1eddi d\u00f9ng ng\u00e2n h\u00e0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00f3 th\u00f3i quen\u00a0thanh to\u00e1n ti\u1ec1n \u0111i\u1ec7n n\u01b0\u1edbc, \u0111\u1eb7t mua v\u00e9 xem phim, v\u00e9 m\u00e1y bay\u2026<\/em>\u00a0qua \u1ee9ng d\u1ee5ng ng\u00e2n h\u00e0ng, app t\u00e0i ch\u00ednh. Tuy m\u1edbi \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 ng\u00e2n h\u00e0ng c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y nh\u01b0ng t\u00ednh n\u0103ng\u00a0b\u1ea3o m\u1eadt v\u00e2n tay r\u1ea5t \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng do t\u00e2m l\u00fd ng\u1ea1i g\u00f5 m\u1eadt kh\u1ea9u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t.<\/p>\n
\u0110\u1ed1i v\u1edbi c\u00e1c giao d\u1ecbch online, c\u00e1c ng\u00e2n h\u00e0ng c\u1ea7n\u00a0l\u00e0m r\u00f5 h\u01a1n c\u00e1c kho\u1ea3n chi ph\u00ed \u0111ang thu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u201cmi\u1ec5n ph\u00ed chuy\u1ec3n kho\u1ea3n\u201d, \u201cmi\u1ec5n ph\u00ed qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n\u201d \u0111ang c\u00f3 s\u1ee9c h\u00fat r\u1ea5t l\u1edbn b\u1edfi v\u00ec c\u00e1c v\u00ed \u0111i\u1ec7n t\u1eed hi\u1ec7n nay \u0111\u1ec1u \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00ed r\u1ea5t nh\u1ecf ho\u1eb7c kh\u00f4ng m\u1ea5t ph\u00ed.<\/p>\n
Khi l\u1eafng nghe c\u00e1c \u0111\u1ec1 t\u00e0i mobile banking, online banking, YouNet Media nh\u1eadn th\u1ea5y c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 \u201cchuy\u1ec3n kho\u1ea3n li\u00ean ng\u00e2n h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o\u201d, \u201cc\u00e1ch thanh to\u00e1n h\u00f3a \u0111\u01a1n\u201d.\u00a0C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh online chat, chat bot\u00a0v\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ebd l\u00e0 \u0111i\u1ec3m c\u1ed9ng kh\u00f4ng nh\u1ecf \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a ng\u00e2n h\u00e0ng.<\/p>\n
T\u1ea1m k\u1ebft<\/h2>\n
Nh\u1eefng th\u00f4ng tin m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i quan ni\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u1ecd y\u00eau th\u00edch nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ng\u00e2n h\u00e0ng hi\u1ec7n \u0111\u1ea1i, lu\u00f4n c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111em l\u1ea1i\u00a0s\u1ef1 ti\u1ec7n l\u1ee3i cao nh\u1ea5t v\u00e0 m\u1ee9c ph\u00ed th\u1ea5p nh\u1ea5t. H\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a ng\u00e0nh ng\u00e2n h\u00e0ng t\u1ea1i ph\u00f2ng giao d\u1ecbch, chi nh\u00e1nh hay k\u00eanh online c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3\u00a0h\u1ea1n ch\u1ebf l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf.<\/p>\n
Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i<\/a> c\u1ea7n\u00a0th\u01b0\u1eddng xuy\u00ean l\u1eafng nghe \u00fd ki\u1ebfn, th\u1ea3o lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh online \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 ng\u0103n ng\u1eeba nh\u1eefng ti\u00eau c\u1ef1c kh\u00f4ng \u0111\u00e1ng c\u00f3 xung quanh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
Ngu\u1ed3n: Younetmedia.com<\/em><\/p>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row widthopt=”” fixedbg=”” footerrow=””][vc_column][vc_column_text] N\u1ebfu tr\u01b0\u1edbc kia, kh\u00e1ch g\u1eedi ti\u1ebft ki\u1ec7m quan t\u00e2m nh\u1ea5t l\u00e0 l\u00e3i su\u1ea5t th\u00ec gi\u1edd \u0111\u00e2y, c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i c\u00f2n c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c \u0111\u1ec3 thu h\u00fat ngu\u1ed3n ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00e2n. Trong th\u1eddi \u0111\u1ea1i omni-channel, nh\u1eefng d\u1ecbch v\u1ee5 th\u1ebb thanh to\u00e1n, vay t\u00edn d\u1ee5ng, g\u1eedi ti\u1ebft ki\u1ec7m\u2026 \u0111\u01b0\u1ee3c… Xem b\u00e0i vi\u1ebft<\/a><\/p>\n","protected":false},"author":175,"featured_media":6244756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[2499],"tags":[],"class_list":["post-6244753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tai-chinh-ngan-hang"],"acf":[],"_links":{"self":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/posts\/6244753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/comments?post=6244753"}],"version-history":[{"count":0,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/posts\/6244753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/media\/6244756"}],"wp:attachment":[{"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/media?parent=6244753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/categories?post=6244753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yp.vn\/KmOMlj66m\/wp\/v2\/tags?post=6244753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}